We often hear that Twitter is fantastic because it can connect you easily to other people - be it celebrities, athletes, icons, business experts, or others with shared interest. But there are far more people … [Read more...]
Baylor Athletics Leverages Real Time Photography in Facebook & Twitter
December 16, 2011 Leave a Comment
Photography brings people together.For the same reasons that people take and share pictures via mobiles and Facebook or Twitter, athletics programs should ask themselves how a few timely pictures can bring fans … [Read more...]
Pac-12 Conference Leverages a Twitter Battle Across Media for Title Game
December 14, 2011 Leave a Comment
The Pac-12 held their first-ever Football title recently, with Oregon defeating UCLA and winning a bid in the Rose Bowl. Accompanied with this game, they wanted to activate their fan bases through social … [Read more...]
Alabama Basketball Delivers a Powerful Twitter Voice
December 12, 2011 Leave a Comment
Alabama Basketball has been one of the pleasant surprises of this year's season -- cracking the top 25 and delivering fresh energy into a program that is more known for their football success. It was that … [Read more...]
Harvard Twitter Pumps Emotion into the Chase to Get There
November 30, 2011 2 Comments
I'm pumped for College Basketball Season. Yes, I know all the talk now is the pending start of NBA season but as we look at sport, imagine the spot we are in -- there are many teams that are on the rise whose … [Read more...]
The Old Spice Classic Shows How to Pump Twitter Personality into a Tournament
November 28, 2011 Leave a Comment
I've always been a fan of the early season tournaments. You get some amazing matchups and it seems like there's always several neutral site games that would never happen were it not for these brackets. But … [Read more...]