What do you want fans to do when they hit your program's site? This is up for debate and interpretation but I would argue that one of the most critical pieces is for fans to literally connect with you - to … [Read more...]
Colorado Basketball Shows Us How Twitter Can Humanize Our Brands
December 23, 2011 Leave a Comment
We often hear that Twitter is fantastic because it can connect you easily to other people - be it celebrities, athletes, icons, business experts, or others with shared interest. But there are far more people … [Read more...]
San Diego State and the Social-ification of Announcements
December 21, 2011 Leave a Comment
It's no secret that conference alignment is a bit confusing, a bit overwhelming, a bit exciting and also a bit frustrating. One of the things that stands out the most to me in what feels like a multi-year … [Read more...]
Kansas Basketball Lets You Get Coach Self on Your Answering Machine
December 19, 2011 Leave a Comment
The more I think about it, the two most personal areas for most college fans (and for future college athletes) are their social profile and their mobiles. And, if you do it well, the reality is your mobile … [Read more...]
Baylor Athletics Leverages Real Time Photography in Facebook & Twitter
December 16, 2011 Leave a Comment
Photography brings people together.For the same reasons that people take and share pictures via mobiles and Facebook or Twitter, athletics programs should ask themselves how a few timely pictures can bring fans … [Read more...]
Pac-12 Conference Leverages a Twitter Battle Across Media for Title Game
December 14, 2011 Leave a Comment
The Pac-12 held their first-ever Football title recently, with Oregon defeating UCLA and winning a bid in the Rose Bowl. Accompanied with this game, they wanted to activate their fan bases through social … [Read more...]